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king’singers • noun [British] (1968)

1: The fusion of six voices and personalities into a single strong musical force.

2: The personification of the sheer enjoyment of singing.

3: English male vocal sextet known for its unique and entertaining style of performance, combining musical excellence, personal charisma and wit.

The fusion of the two middle "S’s", creating one word, is nothing more than a visual representation of the fusion of six voices and personalities into a single strong musical force (as described in definition 1 above).

After 30 successful years in the music business, this alteration of the name represents a new horizon with many musical possibilities. The name is really the same (people have always strung the two words together into one as they speak about the group), reinforcing the core of the group’s identity -- purity of tone, consummate musicianship and entertaining presentation. But this more contemporary brand name visually communicates a newer, fresher approach.

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	The fusion of the two middle "S’s", creating one word, is nothing more than a visual representation of the fusion of six voices and personalities into a single strong musical force (as described in definition 1 above). After 30 successful years in the music business, this alteration of the name represents a new horizon with many musical possibilities. The name is really the same (people have always strung the two words together into one as they speak about the group), reinforcing the core of the group’s identity -- purity of tone, consummate musicianship and entertaining presentation. But this more contemporary brand name visually communicates a newer, fresher approach.

		Click on for more musical notes from king'singers!